Certified B Corporation


Apostrophe is a
Certified B Corporation 

Apostrophe’s founders wanted to fix the broken healthcare system by simplifying the billing and payment processes, and passing the savings onto customers and members. We even won an award for our innovative approach.

Our mission to deliver better benefits for less money — has always been guided by our values of Simplicity, Transparency and Love. But the founders wanted to do more than just write heartfelt mission statements and values.  

Their desire to be responsible corporate citizens led them to set up Apostrophe as a benefit corporation which holds companies to a higher standard for accountability, transparency and purpose than other companies. 
They went even further and earned Certified B Corp status, which requires a rigorous assessment of how our operations and business model impact our employees, community, environment and customers. 

While we are a for-profit company, we balance the financial interests of our shareholders with the best interests of our stakeholders — members, clients, employees and community. 


Apostrophe is a
Certified B Corporation 

Apostrophe’s founders wanted to fix the broken healthcare system by simplifying the billing and payment processes, and passing the savings onto customers and members. We even won an award for our innovative approach.

Our mission to deliver better benefits for less money — has always been guided by our values of Simplicity, Transparency and Love. But the founders wanted to do more than just write heartfelt mission statements and values.  

Their desire to be responsible corporate citizens led them to set up Apostrophe as a benefit corporation which holds companies to a higher standard for accountability, transparency and purpose than other companies. 
They went even further and earned Certified B Corp status, which requires a rigorous assessment of how our operations and business model impact our employees, community, environment and customers. 

While we are a for-profit company, we balance the financial interests of our shareholders with the best interests of our stakeholders — members, clients, employees and community. 

our transparency pledge

We don’t receive referral bonuses from our partners.
All discounts and refunds are passed through to our customers.

We want to make sure we are always being mindful of how our actions impact all stakeholders. B Corp provides a framework to do just that. Our continued work to remain a B Corp will hold us accountable for our decisions. We feel that this is an important part of our identity as an organization.”

– Audrey McCormack, Manager of Clinical Operations and B Corp Impact Team Member

We are proud to share this designation
along with over
3,500 Certified B Corporations

in more than 70 countries, including: