Press Release

Centivo acquires assets from Apostrophe, Inc.

Centivo acquires assets from Apostrophe, Inc. 1043 793 Apostrophe Health

Buffalo, NY, June 23, 2021Centivo, a health plan for self-funded employers anchored around leading providers of value-based care, announced today that it has acquired certain assets, including select client and healthcare provider relationships and intellectual property, from Apostrophe Inc., a Denver-based health benefits platform and third-party administrator, effective immediately. By acquiring these assets from Apostrophe, Centivo will gain further scale and capabilities to better serve its growing list of clients and members.

Centivo will service select current clients and members of Apostrophe, while also leveraging some of Apostrophe’s unique and creative member engagement strategies across the entire firm. Terms of the agreement were not disclosed.

“We are proud and excited to welcome this group of Apostrophe colleagues, clients and members to Centivo. We share a philosophy and business model rooted in transparency, kindness, and most importantly, the need for true, employer-led systemic change in the US health system.”

– Ashok Subramanian, CEO of Centivo

“It has been my honor to lead Apostrophe to this point, and it is now the right time for a select group of clients, members and providers to join an industry innovator like Centivo.”

– Cheryl Kellond, CEO of Apostrophe

This agreement also further demonstrates Centivo’s market momentum and rapid growth, including recent market launches in Iowa and eastern Wisconsin.

About Centivo
Centivo is a new type of health plan anchored around leading providers of value-based care. Centivo saves self-funded employers 15 percent or more compared to traditional insurance carriers and is easy to use for employers and employees. Our mission is to bring lower cost, higher quality healthcare to the millions of working Americans who struggle to pay their healthcare bills. With Centivo, employers can offer their employees affordable and predictable costs, a high-tech member experience, exceptional service, and a range of benefit options including both proprietary primary care-centered ACO models as well as traditional networks. For more information, visit centivo.com or follow us @Centivo on LinkedIn or @CentivoHealth on Twitter.

MinuteClinic® Locations Provide Apostrophe Members Access to Quality, Convenient and Affordable Care

MinuteClinic® Locations Provide Apostrophe Members Access to Quality, Convenient and Affordable Care 800 534 Apostrophe Health

Helping our members get the quality care they need at affordable prices is at the heart of Apostrophe Intelligent Health Benefits

Whether down the road or away from home, our members now have convenient options for non-urgent care*, when their primary care physician isn’t available. 

QUALITY

MinuteClinic locations are staffed by licensed nurse practitioners and, in some locations, physician assistants, who can treat non-urgent illnesses, injuries and provide wellness services for: 

  • Coughs, sore throats, fevers 
  • Burns and bug bites
  • Diabetes, high blood pressure and high cholesterol
  • And so much more!

CONVENIENT

There are over 1,100 clinics in 33 states and D.C. and are open 7 days a week, including evenings and weekends. 

AFFORDABLE

As part of the Apostrophe Smart Shopper program, members with copay plans can visit a MinuteClinic for $0. That’s right — ZERO! 

Members with an HSA plan will benefit from the low cost, convenient care.

Visit minuteclinic.com to find a location or schedule a visit.

*Not all MinuteClinic services are covered. Members should check their Summary Plan Description for details.

Apostrophe Wins 2019 Health Value Award

Apostrophe Wins 2019 Health Value Award 1200 460 Apostrophe Health

Intelligent Health Benefits Platform Receives Third Party Administrator Award from Validation Institute in Rigorous Competition

April 30, 2019 – DENVER, Colo. – Intelligent Health Benefits Platform Apostrophe has been awarded the Health Value Award for Third Party Administrator by the Validation Institute. The award was given in recognition of Apostrophe’s innovative approach to simplifying billing and payment processes, and passing the savings onto customers and members.

The Validation Institute recognized more than 30 companies at the forefront of leading change in healthcare. With awards given across 20 categories, the application process is considered “long and rigorous” by the Institute. The Third Party Administrator validated category is among the more challenging to enter as a finalist.

“We share a mission with the Validation Institute — to improve the quality and cost of healthcare,” said Apostrophe CEO and Co-Founder Cheryl Kellond. “We’re the health plan that’s fixing America, and we’re so proud to receive this award from such a respected and values-aligned organization.”

Recipients were named at an awards ceremony which took place Sunday, April 28, 2019, at the Annual World Health Care Congress in Washington D.C.

About Apostrophe, Inc.
Apostrophe Intelligent Health Benefits replace your current administrator and legacy provider network to deliver better benefits for less money to self-insured employers. Apostrophe is driven by simplicity, transparency and love to provide market-leading member care and put employers back in control of cost and experience.

Based in Denver, Colorado, Apostrophe is a Certified B Corporation and a 2019 Health Value Awards winner. For more information, visit www.apostrophe.health.

About Validation Institute
Validation Institute is an independent, objective, 3rd party organization on a mission to improve the quality and cost of healthcare. Based in Portsmouth, N.H., the organization is made up of a network of health benefits purchasers, health benefits advisors, and healthcare solution providers focused on delivering better health value and stronger outcomes than conventional healthcare.

Cheryl Kellond: Most Admired CEO Award of 2018

Cheryl Kellond: Most Admired CEO Award of 2018 1200 460 Apostrophe Health

Cheryl Kellond, CEO and Co-Founder of Apostrophe, a common sense healthcare savings platform for self-insured employers, has been named one of Denver Business Journal’s Most Admired CEOs for 2018.

The Denver Business Journal’s Most Admired CEO Awards recognize outstanding chief executives as innovators, standard-bearers, role models and exceptional leaders. Kellond is one of 15 honorees chosen by the Journal for the award.

This year’s nominees were judged by an independent panel representing an array of industries, and the Denver Business Journal’s editorial staff. Judging criteria included assessing each candidate’s contributions to company success, civic engagement and career achievement.

Kellond holds a long record of entrepreneurial leadership. A concept-to-launch product expert, Kellond has delivered over $750M in revenue from version-one hardware, software and internet products at both startups and marquee brands.

“I’m honored to receive this prestigious award along with an amazing group of business leaders. I have so much gratitude for my team at Apostrophe for this nomination and, more importantly, for their unstoppable drive to fight for what should be for our customers.” said Kellond. “Every day, my team proves that building the health plan that can fix America isn’t an empty promise. We have the creativity and grit to slay this wicked problem. A milestone like this tells me we’re on the right track.”

This year’s Most Admired CEOs will be recognized at an awards reception hosted by the Denver Business Journal on Tuesday, Nov. 13 at the Denver Marriott Tech Center.

About Apostrophe, Inc.
Apostrophe is a common sense healthcare savings platform that delivers better healthcare benefits at lower costs to self-insured employers. Female-founded and guided by simplicity, transparency and love, Apostrophe is radically rewiring healthcare by changing how the money flows between employers, providers and members. With first-class concierge service and a curated suite of digital solutions, Apostrophe delivers benefits that actually feel like benefits and savings of 20% or more in the first year for its customers.

Based in Denver, Colorado, Apostrophe is a certified B Corporation and a Techstars graduate, sparked into existence by 10.10.10. For more information, visit http://www.apostrophehealth.com.

Kathy Keating Accepted Into Forbes Technology Council

Kathy Keating Accepted Into Forbes Technology Council 2250 1500 Apostrophe Health

Forbes Technology Council Is an Invitation-Only Community for World-Class CIOs, CTOs, and Technology Executives.

Kathy Keating, CTO and Co-Founder of Apostrophe, a common sense healthcare savings platform for self-insured employers, has been accepted into Forbes Technology Council, an invitation-only community for world-class CIOs, CTOs, and technology executives.

Keating was vetted and selected by a review committee based on the depth and diversity of her experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.

“We are honored to welcome Kathy into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Technology Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”

As an accepted member of the Council, Kathy has access to a variety of exclusive opportunities designed to help her reach peak professional influence. She will connect and collaborate with other respected local leaders in a private forum. Kathy will also be invited to work with a professional editorial team to share her expert insights in original business articles on Forbes.com, and to contribute to published Q&A panels alongside other experts.

Finally, Kathy will benefit from exclusive access to vetted business service partners, membership-branded marketing collateral, and the high-touch support of the Forbes Councils member concierge team.

“Joining the Forbes Technology Council is a great way to collaborate broadly across our industry. I love sharing what I’ve learned with those I mentor, and I’m confident I’ll learn plenty from my peers in the Council,” said Kathy. “This partnership with Forbes reflects Apostrophe’s commitment to excellence and innovation, and I’m proud to be included in this esteemed group of leaders.”

ABOUT FORBES COUNCILS

Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.

For more information about Forbes Technology Council, visit forbestechcouncil.com. To learn more about Forbes Councils, visit forbescouncils.com.

ABOUT APOSTROPHE, INC.

Apostrophe is a common sense healthcare savings platform that delivers better healthcare benefits at lower costs to self-insured employers. Female-founded and guided by simplicity, transparency and love, Apostrophe is radically rewiring healthcare by changing how the money flows between employers, providers and members. With first-class concierge service and a curated suite of digital solutions, Apostrophe delivers benefits that actually feel like benefits and savings of 20% or more in the first year for its customers.

Based in Denver, Colorado, Apostrophe is a certified B Corporation and a Techstars graduate. For more information, visit www.apostrophe.health

Apostrophe, Inc., Secures $5.25 Million in Seed Funding

Apostrophe, Inc., Secures $5.25 Million in Seed Funding 2464 1500 Apostrophe Health

Health insurance industry challenger, Apostrophe, Inc., secures $5.25 million in seed funding included ULU Ventures, Northwest Venture Partners and others.

Healthcare Saving Platform Rewires How Money Flows Between Patients and Healthcare Providers, Cuts Costs for Employers

Apostrophe, Inc., a common sense healthcare savings platform for self-insured employers, has completed a $5.25 million seed round of financing. The investment round includes existing and new investors: Ulu VenturesNorwest Venture PartnersRoyal Street VenturesTechstars and Better Ventures. The financing will be used to support Apostrophe’s national market expansion.

Apostrophe replaces health plan administrators with a healthcare savings platform to give self-insured employers better benefits at lower costs. The company challenges today’s insurance marketplace with a new approach: putting member experience first, cutting waste and passing the savings on to its customers.

“Apostrophe is here to untangle the insanity of today’s healthcare services model with a common sense solution, and we’re grateful to our investors for supporting the Apostrophe mission,” says Apostrophe Chief Executive Officer and co-founder Cheryl Kellond. “Our customers save at least 20% on their healthcare costs in their first year, and their employees get benefits that actually feel like benefits. We’re providing a long-term solution that’s saving businesses money right now.”

Apostrophe creates savings by rewiring how the money flows between employers, providers, and members: the company pays healthcare providers upfront for services and negotiates lower rates for its customers.

To deliver better healthcare benefits in addition to significant savings, Apostrophe offers its members:

  • White Glove Concierge Service. A concierge team — available by phone, chat, email, and text — guides members to cost-effective quality healthcare
  • Full Access to All Care Providers. Members get local and virtual care options, including a curated suite of digital health services, with no “out of network” providers.
  •  Easy-to-Understand Bills. Apostrophe sends members single, unified bills to end billing confusion, with flexible repayment options.

“Healthcare benefits need digital optimization to increase efficiency and improve healthcare outcomes. Apostrophe’s SaaS platform meets this market demand,” says Miriam Rivera, Managing Director of ULU Ventures. “They’ve struck the right balance of combining the latest technology with superior service and cost savings.”

About Apostrophe, Inc.

Apostrophe is a common sense healthcare savings platform that delivers better healthcare benefits at lower costs to self-insured employers. Female-founded and guided by simplicity, transparency, and love, Apostrophe is radically rewiring healthcare by changing how the money flows between employers, providers and members. With first-class concierge service and a curated suite of digital solutions, Apostrophe delivers benefits that actually feel like benefits and savings of 20% or more in the first year for its customers.

Based in Denver, Colorado, Apostrophe is a certified B Corporation and a Techstars graduate. For more information, visit www.apostrophehealth.com.